After originally hearing about the idea that was floating around the NBA that would allow teams to have corporate sponsors advertise directly on team jerseys, my thought was, Yeah right, they'd never do that. But the truth is that the measure has been approved and we could be seeing sponsorships on NBA jerseys within the next couple of years. What's more, jerseys manufactured for retail to customers would also host this patch.
This is terrible news. Yes, sports is a business, but allowing corporate logos on jerseys is flat out desperation for revenue. It totally destroys the purity of a sports jerseys. It is utterly disgusting.
The patch itself is unobtrusive, but this small development in jersey sponsorships will undoubtedly lead toward jerseys without the team name, but rather the sponsor name, just like soccer. To those who've seen the Manchester City jersey before, nowhere on the jersey is the club name, only the name of the sponsor, Etihad. NBA team identity will vanish.
And then there's the issue of overhauling history. There have been so many great players on the Lakers and Celtics, all wearing iconic yellow-and-purple and green-and-white jerseys, and now you're telling me that Kobe Bryant will be wearing a jersey with Budweiser on the front and a tiny Lakers logo in the corner instead of vice-versa?! C'mon NBA!
This is terrible news. Yes, sports is a business, but allowing corporate logos on jerseys is flat out desperation for revenue. It totally destroys the purity of a sports jerseys. It is utterly disgusting.
The patch itself is unobtrusive, but this small development in jersey sponsorships will undoubtedly lead toward jerseys without the team name, but rather the sponsor name, just like soccer. To those who've seen the Manchester City jersey before, nowhere on the jersey is the club name, only the name of the sponsor, Etihad. NBA team identity will vanish.
And then there's the issue of overhauling history. There have been so many great players on the Lakers and Celtics, all wearing iconic yellow-and-purple and green-and-white jerseys, and now you're telling me that Kobe Bryant will be wearing a jersey with Budweiser on the front and a tiny Lakers logo in the corner instead of vice-versa?! C'mon NBA!